• Carmen Graham

Go With Your Gut: Meet Gaby, Not Your Average Business Coach

Updated: May 18, 2020

When you're talking to Gaby Abrams–lawyer turned entrepreneur turned business coach, plus a mom of 2–you feel like you're the only person in the room. She's engaging and genuinely interested in hearing about you. That's not that common these days! We reconnected through Flower Club last year, and since, she's been on a journey to help other women on their journeys. It's been amazing to watch and when we dug deeper, even more amazing to see how she does it.

This series is called Go With Your Gut. And we'll feature women talking about their careers and how they've evolved as women who mean business. Without further ado, meet Gaby, and send us tips for women who are awesome that you'd like to see here.

What Do You Do: Reluctant Boy Mom, Designer, and Rapid Transformational Business Coach

IG Handle: @casaconfettishop / @gaby.abrams

To kick us off, define ProduCHILLvity for us. Seems like a habit / practice we can get behind. 

In 2017, health issues forced me to do a major hustle detox. I realized that I was keeping myself overwhelmed because I felt like "being busy" proved my worth. Like my life was more meaningful when it was filled with things to do — and stress. After taking an honest look at myself and really thinking about my priorities, I realized that very few of the things keeping me so busy were actually getting me closer to where I truly wanted to be! I kept waiting for things to happen FOR me, and in the meantime, I was keeping myself busy and occupied so I didn't have to do the hard work of actually committing whole-heartedly to the scary stuff.

I decided to say screw it to "the shoulds" and focus on inspired action instead. I wanted more space in my life, more peace, and I knew that I was worthy and deserving of that. Every day I choose to commit to gaining more by doing less, by working in flow instead of making things harder for myself. I'm done with that, and my goal is to inspire other women to do the same! It doesn't have to be hard. You deserve for it to be easy!

You’re a former lawyer AND a creative. That can’t be a common mix. How did that transition happen? 

Ha! I think it's a lot more common than people realize. So many of my entrepreneur friends are former lawyers, which is interesting! A lot of people go to law school because they enjoy writing or because they hear that you can "go to law school and then do anything!" Then you actually go to law school and realize that after devoting all that time — and money— you basically just...have to be a lawyer.

Getting out of that mindset was part of MY journey. I actually did two really great podcast interviews on this, one with The Former Lawyer Podcast and another with The Thriving Creative. 

When you started Casa Confetti, your Etsy invitation shop, what was the intent? Did you have a plan?

I had ZERO plan. I wanted to buy myself more time at home with my baby, and I think a lot of moms can relate to that!

I actually think that's why I was so successful -- I went in with no expectations. I just did what I enjoyed and focused on growing and selling and just taking consistent, super imperfect action. I was also lucky to connect with someone who had a very successful Etsy business early on in my journey, which really showed me what was possible. If I hadn't seen someone else making $150k a year with her shop, I don't think I would have had the same success. I would have had no idea that it was available to me. That's why I'm so adamant about sharing my own failures and successes, so other women can see that it's possible for them and learn from my mistakes, too. 

How did the shift from entrepreneur to business coach come about? 

I started working with a coach in 2016, and the shift was so profound. My business grew by leaps and bounds, and I was so much happier and more grounded. She wasn't even really a business coach per se, and what I learned was that success is much more about mindset than about strategy.

Since then I have grown so much, and as I began to really succeed with my business I dreamed of helping other women grow their own businesses as well — but I really wanted to have the right tools, structures, and perspective. I didn't just want to coach -- I wanted to transform. That was a tall order! When I discovered Rapid Transformational Therapy (RTT), I experienced such explosive growth myself that I knew I had to get certified and work RTT into my coaching. By incorporating RTT into my coaching packages, my clients have unparalleled success. It's WILD!

What about your approach when it comes to helping others fulfill their dreams? How is it different from your typical business coach?

I'm certified in Rapid Transformational Therapy (RTT) and incorporate that into my coaching packages. I offer single RTT sessions, 28-day Transformation Packages that include 1 RTT session and 2 60-minute coaching sessions, and a white-glove 12-week coaching program that includes up to 3 RTT sessions.  

Rapid Transformational Therapy (RTT) offers unparalleled results by combining the best aspects of hypnotherapy, NLP, CBT, and psychotherapy. It rewires the subconscious mind by identifying and reprogramming the root cause of any limiting beliefs and disempowering patterns and behaviors. The results are lightning fast and permanent, with most issues requiring only one session to resolve. 

I work primarily with women entrepreneurs and leaders and help them eliminate the subconscious blocks that are keeping them stuck, so that they can have explosive growth in their businesses and lives. Whether they are struggling with imposter syndrome, struggling to launch their product or program, or have visibility issues and struggle with showing up on social media, we heal those issues so they can move forward with growing their businesses.

A lot of business coaches focus on strategy and get frustrated when their clients stay stuck in inaction. That's because 95% of the decisions you make on a daily basis are driven by your subconscious mind. You CANNOT just override your subconscious mind by telling it what to do. It doesn't speak logic, it speaks emotion. Hypnocoaching allows me to access your thoughts on a subconscious level to really figure out what's keeping you stuck and how to eliminate and rewire those beliefs. 

The majority of our belief system was formulated by the time we were about 8 years old, so trust me when I say that we are all due for a tune up. You have a 5-year-old behind the wheel of this thing, and it's a mess! RTT regresses you to when you formulated the beliefs you have today, and then we “upgrade” those beliefs within the same session.

My unique RTT angle combined with my own experience of building my 6-figure business allows me to help my clients get truly top-notch results. I had a woman who struggled to launch a course for 8 months finally launch it a week after we started working together -- and she sold 4 spots the first day! Another client was trying to go live for a year and was finally able to do it only a few days after our RTT session. And another client signed her first client 3 weeks into coaching and was just interviewed live as an expert on a huge local talk show (after only 5 weeks of working together)! Five weeks into my business I was still picking out brand colors! 

I love what I do so much, and I'm so grateful to be able to make the impact I do with my coaching. 

If you had to lay out a step 1 for someone looking to hire a business coach, what would it be?

Hop on a strategy call! And don't be afraid to speak with a few different coaches before committing to someone. It's like dating, and you really need to click with and respect the person for it to work. But don’t forget to ask about the results they have gotten for themselves, the results they have gotten for their clients, and to think about how well you connect. 

Over the years I have also learned that the best coaches hold space for you to grow and encourage you to find the best path for YOU. You don't want someone who only offers a cookie-cutter approach to business growth.

How do you organize your work day – with Casa, clients, kids and all the other things? Are you a let it flow type, or is everything carefully scheduled?

I'm so “let it flow,” especially as a mom (unusual I know). So is my husband, which is nice. 

I've realized that there are three things that truly drive success, and all successful people do them unrelentingly:

1. Tackle the tough stuff first. You have to start your day doing what it is you don't want to do — the stuff that feels the most challenging. I didn't always do this, and it showed. The hard things just don't get done if you don't prioritize them -- you can come up with a million tiny tasks to occupy your day otherwise -- but they do stay in the background of your brain, stressing you out and keeping you stuck. 

I try to max out my daily to-do list at 3 things max. If I have more than 3 "big" things to do a day, I already know that I lost the day and decision-fatigue (and regular fatigue!!) are taking over. I will shut off my brain and go to sleep. I cannot operate from that place! Funnily enough, I wake up the next day easily able to slash my to-do list and tackle it all. 

2. Take action towards your goals every day. This requires being truly in touch with where you want to go, and operating as if you’re already there. When you envision the woman and business owner you want to be, ask yourself what she would do. Act "as if" and don't get caught up in anything that doesn't help get you to that higher vision. I try to have a set of non-negotiables I do every day on autopilot, so even when I'm not in the mood to work, I can still fall back on those.

3. Trust your intuition — and don’t worry about what other people think. Confidence and self-trust are key. Trusting my gut is the only thing that has never steered me wrong!

Speaking of kids, what habits and tools from your work do you hope to instill in them?

Love what you do and do what you love. Believe in yourself no matter what! Good communication — with yourself as much as with the other people in your life — is the key to everything. 

Oh, and I now spend my days regressing people to their childhoods in hypnosis, so I'm acutely aware of the fact that there's no way I'm not screwing this whole mom up somehow! It's ok...they can have RTT in adulthood. I'm sorry in advance, boys!  

What’s “down time” look like for you?

I have been loving scenic drives during quarantine. I'll take my little one so he can nap while we drive around the beach. The Venetian Causeway is my favorite! 

What’s a book/pod/movie/series you recommend? 

My husband and I are obsessed with Top Chef and Vanderpump Rules, so we watch those religiously. I personally love self-development books. My favorites are The Big Leap, my mentor and fellow RTT coach Tracy Litt's book Worthy Human, and Denise Duffield-Thomas' books, Chillpreneur and Get Rich, Lucky Bitch (which Melanie actually recommended to me — and I am forever grateful!).  

When we caught up about keeping your sanity during quarantine, it seemed like you weren’t too worried about it! What a woman. Now as things start to open back up, what’s your take on how we should get back into the post-COVID “normal” swing of things?

That's a great question. I'm curious to see what things will look like. I try not to get too attached to expectations and take things a day at a time. This has been a period of so much uncertainty, and our brains loathe the unfamiliar. Going into quarantine was such a shock to our systems. I hope we can give ourselves a little more grace with easing back into normalcy.

Even though it's been such a challenging time, there are opportunities to make something good out of this situation. I think some of us realized how little we actually need, how much we were stuffing our days to the brim with activities and tasks and work that didn’t make us happy. Maybe we can all start to embrace a little more producCHILLvity in our new lives ;) 



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